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The 2024 high season was a turning point for the Turkish resort of Alanya, with unprecedented growth in tourist numbers. The number of overnight stays increased by 10-15%, reaching a record 22 million. The sector's economic contribution in foreign currency totalled €1.1 billion.
The average occupancy rate of hotels with a capacity of up to 150,000 guests (excluding private apartments) rose from 65% to 80-85%. This indicates continued high demand and strong resort development.2024 shows that the Turkish property market in Alanya continues to attract investors, also due to the growth in tourist traffic. However, it is important to focus on stabilising the local currency and developing a long-term development strategy for both the hotel sector and real estate in Alanya.
