In 2025, Alanya will change its format from a seasonal resort to a year-round hub for leisure, living and investment

Alanya is actively changing its image and transforming into a year-round centre for tourism and culture. The new development strategy is based on sports, festivals and international events. The city is no longer perceived as a ‘budget destination’ — it is now a brand that attracts attention all year round.

The strategy is already being implemented through major events such as the Volleyball World Beach Pro Tour in the Oba district. In 2024, the city was awarded the status of ‘Sports Capital of the Mediterranean’ after organising more than 100 events in a year.

Seasonality is decreasing every year, and more and more foreigners are choosing Alanya for permanent residence or winter holidays. Today, about 10% of the resort's permanent residents are foreigners. The city offers a comfortable environment, developed infrastructure and stable growth — an excellent basis for profitable real estate investments.